This Brand Concept for Colorado Photographer, Jen Dz is full of natural unique and classic elements. In her own words, Jen Dz is “a Colorado-based wedding and portrait photographer who specializes in shooting adventurous, laid-back couples in incredible places” and she nailed that on the head. Located near Boulder, Jen is a fun, outdoorsy gal who uses the gorgeous scenery as the backdrop of her shoots.
Here at Swoone, we love to broaden our horizons and work with photographers from different places and styles. Which is why we are more than thrilled to show off this distinctive brand! For the logo, we manipulated an already font to create a one-of-a-kind script. A little texture accompanied by a smooth san serif font make the perfect pair. Jen’s images are so beautiful and full of life that we wanted to keep it simple with the color story.
Unique illustrations and a little texture bring this brand together with an earthy approachability. We always make a point to select alternate free web-friendly fonts for clients to use on their site. This helps to keep brand consistency throughout your website, which is very important.