The Wilds Wedding + Event Venue Branding

We can not contain our excitement any longer! The Swoone team has decided to venture out and offer our services to all wedding industry professionals starting, of course with our good friend and creative entrepreneur genius Alison from The Wilds. This Wedding and Event Venue Branding process began after we worked with Alison in May on her website for her senior photography business. We had so much fun working on this template customization that we just couldn’t part ways.

Wedding and Event Venue Branding for The Wilds by Swoone

This project began with a husband and wife duo that decided to embark on a new and exciting adventure and open up a wedding and event venue on their beautiful property in Bloomington, Indiana. This was different than any other project we have done, not just because it was not a photographer client. When we began the branding process, the venue was not even built yet. We then held off for a few months until the building of the venue began to start the process of website customization.

 

Wedding and Event Venue Branding for The Wilds by Swoone“Aim for casual sophistication, cozy elegance, laid-back luxury.” – Michael Kors

This beautiful font pairing was just what this brand needed to balance classic elegance with a genuine approachability. A cool, earthy color palette brings a soft realness to this lovely gathering place. Hand-drawn illustrations created a lovely pattern we used throughout the brand.

Wedding and Event Venue Branding for The Wilds by Swoone

We chose to go with a circular rubber stamp to add a professional, unique, personal touch to this brand.

Wedding and Event Venue Branding for The Wilds by Swoone

Throughout the venue, there will be brassy gold accents so foil business cards from MOO just felt right! When clients receive these business cards they are sure to swoone!

Wedding and Event Venue Branding for The Wilds by Swoone

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