Knowing When To Rebrand

One of the most common questions we hear is ‘when is it time to rebrand my photography business?’. Knowing when to rebrand might be intimidating, but doesn’t have to be. We’re here to get you thinking about when it’s your time for a new look.

Get Fresh

First impressions are key to booking your dream clients. Don’t get us wrong, your work is one of the very most important parts of your business. However, it’s not all there is. Cultivating a strong logo, color palette, and website are just a few of the ways you can strengthen your photography business.

Once you’ve been in business for a while, it’s great to take a few steps back to asses your business as a whole. Think about how your look and brand voice is affecting the growth of your business. Evaluate the number of bookings, your ongoing relationships with current and potential clients. It can be shocking to discover that the brand you began with isn’t as successful anymore, and won’t be a great fit for the future. This is a really great indication to know when to rebrand.

Tweak it

As you progress in your business, it is important to reassess your voice and vision of your company. You might be content with your overall brand, but if you begin to offer more services, you at least should tweak your branding. Small modifications such as adjusting your brand voice, website copy, or a twist on your existing color palette can make a world of difference.

Embrace the Change

Constantly evolving, this nonstop digital world we live in makes it easy to become obsolete. If your client bookings and interactions have decreased and your competition is flourishing, it is absolutely time to rebrand. Use this process as a way to get ahead of the curve and remain relevant in this fast-paced society.

Let’s chat

You’ve got enough on your plate – let us help you out! Rebranding is not an easy task, so leave it to us. We know it’s hard to hand over the reins of your business. After all, it is your baby. But let us assure you, we will go above and beyond to give you the best of the best. If you’re ready to take the plunge, shoot us an email – we would love to chat!

Have you ever rebranded your business? If so, what were your reasons? Share them and any other opinions on rebranding in the comments below!

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