We are actually jumping up and down with excitement for this one, you guys! This brand concept for Georgia Wedding Photographer Kristin Faye is true southern elegance. Kristin and Justin Dial are a husband and wife team that aim to create images that matter. They each offer a unique perspective that allows them to tell your story authentically.
For the Swoone team, working on this brand concept for Kristin really helped us expand our brand process and experience. From the start, Kristin and Justin were onboard with our design process. Since they trusted our judgment and design experience, we could really push the boundaries of this concept. It is important to note how versatile this brand really is. Because they are a husband and wife team, we did not want this brand to come off too feminine, or even masculine. That being said, this brand contains pieces and parts that stand strong both on their own and together.
The serif logo is clean and classic, with a touch of friendliness. A hand-drawn script brings a soft approachability to the brand, without being too feminine. These two logos stand alone beautifully and can be used in a wide variety of ways that you’ll see in a bit.
One of the wonderful things about this brand concept is the way the two logos incorporate together. As beautiful as these logos are combined, this version would be not compatible on every platform. For example, this version of the logo would not function successfully on a website. However, there is definitely room to use details from the brand throughout the site. We love providing our clients with many parts and pieces to a brand, but we also emphasize the importance of the mantra ‘less is more’.
With each brand concept, we choose free, web-friendly fonts that clients can use on their website or in other areas of their business. This lovely gender-neutral color palette is both earthy and timeless.
Designing watermarks for Kristin was an absolute blast! We really loved joining these two styles in the watermarks and accents design process.
We get so giddy when clients realize how impactful collateral can be for their business. Which is why we were over the moon when Kristin told us how important collateral was to her! She had so many great ideas of what pieces she wanted, and we had so much fun making them come to life.